Digital Marketing User Experience for Amazon.com

Question: Depict about the Recognition of Problems, Pre-Interaction of Alternatives, and Post utilization assessment of Amazon.com? Answer: Presentation With changes in the structure and presence of the computerized world, the experience of clients must be considered as being basic in nature. The experience of client has been turning into a very mainstream include in the scene of advanced understanding. In any case, as advertisers of the advanced world, there is absence of clearness in review the experience of client, and how this experience brings about influencing the work being finished by the advertisers. The experience of advanced clients ought not exclusively be considered as the interface for the advertisers. The development in the space of computerized world, explicitly cell phones, is a change and a pattern that has been assembling a great deal of regard (Weiser, 2009). Various associations in the computerized world have been looking for inventiveness with the communication of mastery who have been assisting with building responsive applications and sites and creating or tweaking the systems of advanced world. There are vari ous guidelines that are giving direction to the advanced organizations for patching up their existences on the web. Subsequently, it very well may be expressed that even the administration specialists have been helping the associations in upgrading the experience of the clients (Leifer, 2008). More noteworthy confidence with respect to the total scene of business has brought about greater spending plans of promoting. As the experience of clients is critical for the accomplishment of computerized organizations, this report will help in understanding various alternate points of view from that of the clients. This report will be mirroring the experience of clients in advanced promoting as for this subject and reaching determinations relating for the system of showcasing from the point of view of Amazon.com (chose association). Acknowledgment of Problems Intellectual style is a central point of impact in the data looking for by the clients. In light of the expansion of data, the wellsprings of advanced libraries have been getting one of the most fundamentally utilized administrations on the web (Chaffey et al, 2012). The current advanced libraries have been turning out to be amazingly muddled frameworks in examination with the customary wellsprings of library. Be that as it may, various people have been utilizing the advanced libraries. This is because of the way that the foundation of computerized libraries help in making data accessible to the clients in an immediate way through the two sources, web and intranet (Johnson, 2009). Web and intranets are utilized for the spread of data, advanced libraries have been serving the crowds in the more extensive setting (Cannings, 2013). In straightforward words, it very well may be expressed that the clients of computerized library appear to have further extent of inconstancy regarding their aptitudes, information and foundation. Here, Amazon.com can be cited as an encounter that I had while perceiving an issue. I couldn't search for Note II Galaxy, Samsung cell phone from the site of the organization. I even attempted to look over the changed classifications however I was unable to discover it. I expected to buy the telephone and Amazon.com made a computerized library platforming empowering me to get to accessible information straightforwardly with the assistance of web and intranet accessibility. Quest for Information Advanced Library is alluded to as spotlight being made on gathering the computerized source that can be including video material, sound material, visual material and text, being put away as the configurations of electronic media, alongside the sources to compose, store, and recover the media and records comprising the assortment of library. There are various varieties in the wellsprings of computerized libraries as for extension and size, and there can be support by associations, people, or affiliations with the created physical structures of library or scholarly organizations (Fishbein, 2006). Larger part of the advanced libraries are centered around giving an interface of search that permits the accessibility of assets. In the regular sense, these assets are imperceptible web or profound web as more much of the time, the area of these gets troublesome by the crawlers of internet searcher (Turner, 2012). Greater part of the computerized libraries have been making site maps or extrao rdinary pages for permitting the web crawlers for finding every single asset accessible. There are two essential techniques that can be utilized to scan for combining the computerized libraries. These incorporate, looking through recently collected metadata, and disseminated looking. In the most commonplace sense, conveyed looking is known to include a customer that sends various solicitations of search that is in equal element of various administrations inside the organization of computerized libraries (GHI, 2009). The social event of results should be possible, copies are grouped or dispensed with, and the things that remained are introduced and arranged back towards the customers. On progressively visit premise conventions are utilized in the looking for appropriation. A bit of leeway comparable to this methodology can be recognized as that the undertakings concentrated towards assets to list and to store are left aside as for the related servers inside the course of organization (Leifer, 2008). A disservice towards this specific methodology is the instruments of search is confined by the shifting ordering and abilities being positioned of every single database, accordingly, to make it hard for collecting a mix of results that comprise of the above all accessible things. There are various guidelines that are giving direction to the computerized organizations for patching up their existences on the web (Weiser, 2009). Thus, it very well may be expressed that even the administration specialists have been helping the associations in upgrading the experience of the clients. More prominent good faith in regards to the total scene of business has brought about greater spending plans of promoting. Looking over the metadata reaped beforehand at Amazon.com, incorporates looking through file that is put away privately identified with the data, the assortment of which has been done already from the libraries inside the extent of the companys site for clients. In the most ordinary sense, the figuring gadgets at the site of the organization comprise of significant components, for example, the dividers of cooperation among items and administrations present for buy, for example, tablets, tabletops, advanced cells and strategies of association, for example, different touch, pen, substantial or gestural information. When there is execution of search, for example, on account of Amazon.com , the systems of search shouldn't make any associations with the libraries in advanced structure being searched for, it as of now is by all accounts having a portrayal in its neighborhood structure identified with the data (Fishbein, 2006). This specific methodology will require the ordering being made and component being gathered that is directing procedure on ordinary premise, making associations with every single computerized library and to scrutinize the whole assortment for making revelation of refreshed and new assets (Katina, 2013). On visit premise, this is utilized by the libraries of advanced source so as to permit that there is gathering of metadata. A bit of leeway regarding this methodology is that the component of search has unlimited authority over positioning and ordering calculations, with the likelihood to permit more consistency in the outcomes. A burden is that the ordering and collecting fra meworks are exceptionally escalated towards assets and in this manner, recognized as being costly. Pre-Interaction of Alternatives With changes in the structure and presence of the advanced world, the experience of clients must be considered as being basic in nature (Lusted, 2011). The experience of client has been turning into an amazingly mainstream include in the scene of advanced understanding. Be that as it may, as advertisers of the computerized world, there is absence of clearness in review the experience of client, and how this experience brings about influencing the work being finished by the advertisers. The experience of computerized clients ought not exclusively be considered as the interface for the advertisers (Fishbein, 2006). Mixed connection, another structure of idea that can be considered for clarifying when the UIs are being seen by the clients, as being characteristic or not similarly as on account of Amazon.com. Mixed cooperation is utilized at the organization and it contributes in giving a profoundly precise and novel portrayal regarding the attributes of connections occurring between the PC and the human. In the specific sense, the thought identified with theoretical mixes can be utilized for clarifying how clients have their unwavering quality over the genuine and recognizable world idea, at whatever point there is understanding for utilizing the new innovations of computerized structure (Leifer, 2008). The spaces of connection are viewed as omnipresent conditions of registering for a joint effort that is bolstered by the clients, which follows the base and the previous abilities are improved that incorporate subjective, social, spatial and engine aptitudes identified with the gatherings of clie nts (Turner, 2012). In the most ordinary sense, the processing gadgets, for example, the dividers of association, tablets, tabletops, advanced cells and methods of connection, for example, various touch, pen, substantial or gestural info, are incorporated into the foundation of non-computerized practices of work and the situations of work like libraries, plan studios, and meeting rooms (Fishbein, 2006). The objective is centered around the accomplishment of an in a perfect world unpretentious and nature backing of calculation in the length of collective errands and exercises like dynamic, investigation, ideation or introduction (Sigfusson et al, 2013). The excellencies identified with advanced and physical ancient rarity are in mix with the ideal properties for the accomplish

Main Steps in the Writing Process

Fundamental Steps in the Writing Process Those bothersome papers and papers they come constantly! Also, as occupied as you may be, it is so enticing just to fire them off just to get something in on schedule. This is certainly not a smart thought, on the grounds that those terrible scores gather and out of nowhere you are toward the finish of the semester and seeing course grade that you won't have any desire to impart to your folks, without a doubt. In the event that you don't generally recollect the creative cycle steps, heres a snappy overview with a simple and basic clarification of how to traverse them. The 5 Steps of the Writing Process There are really 6 stages on the off chance that you check the choice on a point and a postulation. In any case, we will accept that you have at any rate that much dealt with. If not, there are a few hints for that toward the finish of this post. Conceptualize or direct exploration: If you are composing an essential paper that won't include outside examination, you have to list the entirety of the potential things that may be remembered for the article. At that point you join those that are connected until you have 3-4 fundamental thoughts that will make up your body passages. On the off chance that you are composing an exposition or paper that includes research, you know the drill. Locate some great assets, read them and take notes. Arrange your thoughts or notes. Contingent upon the reason for your article or paper, there are an assortment of coordinators you can utilize. You may incline toward only an essential layout or rundown of the request wherein you are going to cover your sub-subjects. On the off chance that you are composing a correlation/differentiate, then again, you might need to utilize a Venn chart; on the off chance that you are composing a story, you will need to make a course of events. Compose your unfinished copy: Write the body passages first, at that point include your presentation and end. Follow your coordinator as you do this with the goal that you don't forget about anything that is imperative to your proposal proclamation. Change, reexamine, and update: This can't be focused on enough it is one of the most significant creative cycle steps, in the event that you need a better than average evaluation. There are a few strategies for this. On the off chance that you are checking sentence structure and language, read the thing for all to hear to yourself you will get the greater part of those sorts of mistakes. In the event that you are not a talented essayist, at that point get somebody who is to survey and alter it. Type up your last draft and be sure that your configuration is as per the teachers prerequisites, remembering both for text and end-of text references. Things Have Not Changed Over the Years Indeed, even in primary school, the creative cycle for kids is a lot of like what it is really going after school and understudies. It is attempted and tried and truly accomplishes work, on the off chance that you will follow each progression cautiously. Once more, on the off chance that you forget about a stage, you end up with a bit of composing that can need legitimate stream and additionally have numerous basic and syntactic mistakes. A Word on Topic Selection Regardless of whether you have total opportunity to pick any point you wish or whether you can choose from among alternatives, on the off chance that you have any decision whatsoever, pick a subject that intrigue you. In the event that you don't, the entire procedure will simply be drudgery. When you have your point, you do need to think of a proposal explanation. In a convincing or pugnacious piece, your proposal is your assessment. For different sorts, you should pose yourself a few inquiries. For what reason is this theme significant? What do I need others to detract from this? Noting these will assist you with getting to your proposal.

Procurement Routes and the Different Formats of Tendercontract Dissertation

Obtainment Routes and the Different Formats of Tendercontract Documents - Dissertation Example As the conversation stresses acquirement is the procurement of merchandise and enterprises for use and advantages of people or governments and partnerships, got with the assistance of terms and agreements. Acquirement is guided by specific factors, for example, administrations gave inside a fixed financial plan or products got by utilizing monetary investigation or cost examination. As indicated by the exploration discoveries acquisition techniques are described by application for tenders and various types of agreements and delicate reports are utilized and the strategies for acquirement have huge ramifications for little to medium measured contractual workers. The financial or cost examination of obtainment is found regarding dangers or without dangers. At the point when dangers are included the examination shows anticipated results or qualities for a particular item or administration. Associations have acquirement arrangements and procedures set up that guide in obtainment of products and enterprises through arranged and educated administration choices to support agents, customers and associations the same. Obtainment arrangements are centered around meeting corporate or authoritative objectives and goals in which board or enterprises, associations, business customers, providers and agreements determine most extreme help and shared bit of leeway for long haul business and expert connections. All workforce issues are considered in acquirement movement and spotlight ought to be given on amplifying buying power and in guaranteeing reasonable rivalry in all obtainment action. ... plication for tenders and various types of agreements and delicate reports are utilized and the strategies for acquisition have huge ramifications for little to medium measured contractual workers. The financial or cost investigation of acquisition is found as far as dangers or without dangers. At the point when dangers are included the examination shows anticipated results or qualities for a particular item or administration. Associations have obtainment approaches and methodologies set up that guide in acquisition of products and ventures through arranged and educated administration choices to support agents, customers and associations the same. Acquirement approaches are centered around meeting corporate or authoritative objectives and goals in which chamber or partnerships, associations, business customers, providers and agreements determine most extreme help and shared bit of leeway for long haul business and expert connections (Turner, 1997; Marsh, 2003). All workforce issues a re considered in acquisition action and spotlight ought to be given on augmenting buying power and in guaranteeing reasonable rivalry in all acquirement action. Acquirement exercises will likewise need to think about open doors for social endeavor and ceaseless enhancements in venture execution and supportability. Typically asset individuals are answerable for vital usage of acquirement. Obtainment exercises must conform to the best practice procedures and acquirement patrons ought to give criticism on the acquisition procedure to the obtainment bolster unit. Acquirement action and approach works as such and requires cooperation, and game plan between providers, temporary workers and organizations. We consider a contextual investigation on the acquirement strategy of the Liverpool Council which expresses the standards of acquisition arrangement are as per the following: To guarantee

Creative Exercise Essay Example | Topics and Well Written Essays - 500 words

Imaginative Exercise - Essay Example Rather, the legislature will depend on the permit to operate reestablishments, deals charges, land charges, and other non-singular duty incomes for its activity. I will lead them into a reality where training is absolutely critical but then costs the parent almost no to spend on. It wont be difficult to do this on the grounds that the kid will be self-taught by their folks, utilizing the web as the premise of their study hall setting. State administered testing of the youngster will be finished by the Department of Education along these lines, just the testing expenses will be charged as extra government income. The test will be the essential to proceeding onward to the following degree of instruction similarly as in a standard school. The world that I imagine is one where individuals won't need nor need for anything since all the expenses gathered will go towards furnishing with open with however much free administrations as could reasonably be expected. This will incorporate free clinical administrations with ostensible expenses charged for significant activities and systems. Mine will be a world with a legislature that is down-scaled in light of the fact that solitary the most important government workplaces will be set up. Excess won't exist since government organizations will know how to perform multiple tasks in the administration of the individuals. The Utopian world that I will lead the individuals to will return them to the less difficult occasions when individuals developed their own food and cultivating was the pleased lifestyle that individuals used to continue themselves. It is where sharing is the way to endurance , not cash. Obviously I will lead them towards this sort of world and way of life as well as could be expected. Regardless of whether I effectively lead them or not will rely on whether they are eager to cause forfeits so as to accomplish the idealistic culture that I will endeavor to make for everybody

Inter-Cultural Teams Essay Example | Topics and Well Written Essays - 2500 words

Between Cultural Teams - Essay Example Individuals who are doled out to between social groups frequently start working intimately with a gathering of new colleagues, and the government assistance of the new gathering will in general dislodge the government assistance of the person as the group endeavors to fabricate cohesiveness and a feeling of reliance. (Wellins, 1990, 76) Likewise with self-administration, the utilization of groups in the work environment additionally may best be thought of as lying on a continuum. Toward one side, groups with a low level of reliance comprise of representatives who once in a while observe one another and play out their assignments without trading data or materials. At the opposite finish of the continuum, groups with a high level of assignment relationship comprise of workers who often interface and continually trade materials and data to finish their tasks.1 On a profoundly reliant group, effective undertaking achievement clearly relies significantly upon the connection of representatives. Our meaning of a between social groups, be that as it may, suggests almost no variety. In this manner, we expect that protection from between social groups is, basically, protection from reliant groups. The protection from between social groups can be because of an individual's way of thinking about cooperation as opposed to their perspectives on specific undertaking qualities, (for example, an errand's level of self-administration). For instance, when acquainted with between social groups, an I... In this way, a representative's way of thinking about working in an exceptionally associated manner, instead of in an autonomous way, might be a key factor in discovering that person's help of, or protection from, between social groups. (Adler, 1997, 117) Cooperation versus independence At the point when individuals esteem the government assistance of the gathering more than the government assistance of the individual, they are designated collectivists. Hofstede characterizes community as a tight social structure wherein an individual's personality is situated in the social framework and their conviction is set in cooperative choices (1980b: 48). Individuals from collectivistic societies will in general set aside their own personal matters in yielding to the interests of their gathering. For instance, a few examinations have discovered that individuals in South Korea and Sweden (societies that are exceptionally collectivistic) ignore singular execution contrasts while deciding representative prizes. Predictable with this, collectivists trust in coordinating as opposed to contending, following a gathering reason instead of individual motivation, and advancing the government assistance of the gathering over that of the individual individuals. Moreover, individuals from collectivistic societies dread being segregated by and by or carrying disgrace to their gathering for conduct not adding to the government assistance of the gathering. On the other hand, individuals in individualistic societies will in general set forth and advance their own government assistance over the interests of their gathering or association (Hofstede, 1980a). Individuals in the United Kingdom (an exceptionally individualistic culture) had higher occurrences of social loafing than did the Chinese (a profoundly collectivistic culture) when taking a shot at a related gathering task. Individuals in the United Kingdom likewise lean toward remuneration dispersions that

Distinguishing a Phobia from Another Anxiety Disorder

Distinguishing a Phobia from Another Anxiety Disorder Phobias Symptoms and Diagnosis Print How to Distinguish Phobias From Anxiety Disorders By Lisa Fritscher Lisa Fritscher is a freelance writer and editor with a deep interest in phobias and other mental health topics. Learn about our editorial policy Lisa Fritscher Updated on November 24, 2019 martin-dm/Getty Images More in Phobias Symptoms and Diagnosis Causes Treatment Types Many mental health disorders show similar symptoms. However, there are important differences that mental health professionals look for in order to provide an accurate diagnosis. Provided here is a brief look at the differences between phobias and other mental health or anxiety disorders. Psychotic Disorders Some of the psychotic disorders, such as schizophrenia and delusional disorder, can cause fears that resemble phobias or another anxiety disorder in many ways. However, those with psychotic disorders typically believe that their fears are well-founded and based in reality. Adults with phobias or another anxiety disorder recognize that their fears are irrational. They understand that the feared object or situation is basically harmless and that their fears are out of proportion to the genuine level of risk. Obsessive-Compulsive Disorder It is common for people with obsessive-compulsive disorder to avoid a specific object or situation, which is also common for people with phobias. However, obsessive-compulsive disorder, unlike a phobia or other anxiety disorder, is marked by consistent worrying and dwelling on the fear, even when far removed from the feared situation. Sufferers develop elaborate rituals, known as compulsions, that they feel they must complete in order to minimize anxiety. People with a phobia or other anxiety disorder, on the other hand, typically do not think much about the feared object or situation unless exposed to it in some way. They may dwell on an upcoming event, such as giving a speech, that is related to the phobia, but do not experience persistent fear in daily life. Generalized Anxiety Disorder While phobias are focused on a specific object or situation, generalized anxiety disorder is much more broadly based. Those with generalized anxiety disorder worry excessively over a variety of day to day situations. They may have difficulty performing tasks due to their anxiety disorder, but do not go out of their way to avoid specific situations or objects. Depression It is easy to mistake depression for agoraphobia or social phobia. Many people with depression turn inward, preferring to stay at home alone rather than spend time with friends. People with depression, however, do not actually fear a specific situation. If coerced into participating, they may or may not enjoy the situation, but they will not show a phobic response. They are simply uninterested in participating. Bipolar Disorder Anxiety is a common symptom of bipolar disorder, particularly during manic episodes. However, this rarely manifests as a fear of something specific. Bipolar disorder is a complex condition with numerous specific symptoms that are not present in those with a phobia or other anxiety disorder. Eating Disorders It is possible to have a specific phobia of one or more food items. This phobia is known as cibophobia, or fear of food. Additionally, some people with social phobia fear to eat in front of other people. These phobias can cause symptoms that resemble an eating disorder. Finally, those with generalized anxiety disorder may feel particularly anxious around other people, leading to a loss of appetite. Eating disorders, however, are not caused by a fear of food or fear of eating in public. Typically, someone with an eating disorder has a distorted view of his or her own body weight and shape. It is this distorted view of the self that leads to an eating disorder. Diagnosing an anxiety disorder or other mental disorder is largely subjective, requiring clinical judgment skills. Many mental disorders have similar symptoms, and multiple disorders may be present in the same person. Therefore, it is very important to see a qualified mental health professional receive accurate diagnosis and treatment. The 9 Best Online Therapy Programs

The Right Stuff Relationship of Book with American History - 1100 Words

The Right Stuff: Relationship of Book with American History (Book Report Sample) Content: Book Report: The Right StuffNameInstitution AffiliationDate of SubmissionBook Report: The Right StuffPart A: Book ReportThe Right Stuff is a book written by Tom Wolfe that relates to the lives of the pilots in the United States Post War research who used the high-speed rockets as well as experimented with them as the author documented astronauts stories about the Project Mercury.  The book is non-fiction and was published in the year 1979. The author wrote this book because he was inspired by the by the motives and desire to dig out on the why the astronauts risked their lives to go in space. As such he reveals the enormous risks and problems that the test pilots underwent. As such, the book is set at a time space travel was a new wave across the world.The author consulted a general, Chuck Yeager, and after a review of his script, he was that test pilots such as Chuck should form the milieu of the period. Arguably, the book depicts a story about space exploration a s well as space race. The background begins with a depicting how Russians had put efforts in space exploration then entirely it focuses on the early portions of the US space program. The book covers on one successful operation, Project Mercury. There were seven astronauts involved in the operation namely; Gordon Cooper, Scott Carpenter, John Glenn, Gus Grissom, Wally Schirra, Alan Shepard, and Deke Slayton. The author focuses mostly on their individual lives and their wives rather than the technicalities of space flights and travels.Furthermore, the plot involves the political dynamics and arguments that explain why human beings are put into space, as such; it asserts that the Project Mercury was a burden since the astronauts were just sent there for promotional purposes. The author, later on, stipulates fewer reasons as to why human beings are put into space. Hence, he outlines the first option was to put a chimpanzee into space, which they did. Another alternative was the use of a thletes who had physical stress, like the circus trapeze artists. The author suggests that President Dwight Eisenhower wanted the pilots to be put in space. He articulates that when Grissom lands in the ocean and gets out of his space capsule, he goes on and saves the capsule instead of saving the pilot due to the value imposed on the data.Lastly, the author explains how Chuck Yeager was shut down by the NASA officials, who opted to take on fresh college graduate pilots and not the recognized or experienced men who such as the Flying Sergeants of the USAAF during the World War II. Also, he talks about astronaut Scott Crossfield, who was one and the same in character with Chuck Yeager, fierce but friendly rivals for altitude records and speed.Part B: Relationship of the Book with American HistoryAs a nonfictional book, the author reveals the efforts of America in space exploration and space travel. As such, when he suggests puts down that the chimpanzee was the first to be tested on the project; it suggests the American scientific procedures in checking the existence of life in mercury. Also, the author puts the politics that are involved with the Astronomy sector in the US. The wrangles and arguments that are within the ranks in NASA are depicted in the story.Also, the book relates to the lives and stories of the citizen of America within the astronomy industry as well as air transport industry. Additionally, it is evident that there are some controversial arguments ganged up against NASA. As such, this book reveals some aspects of NASA such as their decision to choose the new graduate pilot instead of the qualified flying sergeants of the USAAF during the Second World War. Overall, the book relates to the historical events in time in the US, such as the 1977 September Voyager Program.Also, the book outlines how Americans perceived the science of astronomy as well as the benefits and consequences that accompanied such discovery. Space exploration has been an interest of the US; as such this book reveals these aspects actively. Also, the book reveals the significance of space exploration to other people apart from the pilots who took part in the Mercury Program.Lastly, the book is an overall depiction of the real stories of astronauts in NASA; it also reveals the difficulties that the American wives to the astronauts and pilots face in the light of serving the nation. As a matter of fact, today, many wives and children in the US stay for months without seeing their counterparts who take part in the army or the space exploration team. As space exploration comes with more demand and new discoveries, labor is demanded hence more families will miss one of their loved ones.Part C: My Opinions about the BookI have always had an interest in astronomy as well as space exploration books. Tom Wolfes piece The Right Stuff  is one of the best non-fiction books I have ever come across. There are some reasons as to why I like this book.First, the autho...

Essay on We Need Pilots Not Computers - 646 Words

During July of this year a commercial plane from Asiana Airlines(Airplane that goes between South Korea and America) crashed in San Francisco.When the plane was about to land the automated flight system was on(autopilot system) and the auto throttle was supposed to be on to land safely.The auto throttle was not on so the plane fell onto the runway and crashed.This is not the first time this happened.This just proves that pilots are getting addicted to the autopilot system. The autopilot system is the computer system in airplanes that lets computers fly the plane and do things such as taking off and landing without controlling the plane.This system has made flying a lot safer because it removes room for error by the pilot.The autopilot†¦show more content†¦Then you have to become a officer of the air force(only officers are allowed to fly).This is done by taking two tests the Basic Aptitude Test(tests how people react to situations) and the Air Force Officer Qualifying Test(A FOQT).Also there is a physical assessment you have to pass.If you have worse vision than 20/50,are overweight,can’t be colorblind,can’t have allergies,have no history of physical injury,mental disorders and can’t have any felonies. If you pass the physical and score high on the written test you can try to get into flight school.It is very hard to get into flight school because only 1400 people are accepted.If you get accepted you will go through two programs to be able to fly.The first program is the Introductory Flight Program.This program includes 25 hours of instruction in flight techniques and 25 hours of flying with an instructor.The second program is the specialized undergraduate training program which is ten to 12 hours a day of instructions,simulation and flying.This program teaches the pilot basic flight skills they need to fly.When they finnish the corse the pilot chooses a type of aircraft to specialize in.After that the pilot will be able to fly on t heir own.The military flight system trains pilots better than commercial pilots and encourages they control the plane and not the computers. 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Us and two other pilots were hired to fly deeper into the Russian dead zone than anyone had gone before. Known as the â€Å"bone yard† for people like us, because of all of the hundreds of planes that had been scrapped because of either radiation jamming or some of

Gothic Elements of Jane Eyre by Emily Bronte Essay

Gothic Elements of Jane Eyre by Emily Bronte The term Gothic was popularly used in the late 18th century and throughout the 19th century and came to mean wild or barbaric. It was used to describe a distinct style of literature, which, in contrast to the strict moral codes of the time, allowed the author to introduce a novel full of wildness, passion and fantasy and to thrill their readers with tales of supernatural events and forbidden love. Gothic novels were often set in mysterious castles or remote, sinister mansions and involved a stereotypical hero, heroine, villain and monster. Using this definition as a comparison, we can see that the novel Jane Eyre contains many Gothic features,†¦show more content†¦The remote setting for Thornfield allows many events to occur in the house that would be in keeping with the Gothic theme. BrontÃÆ' « is able to introduce another of the typical Gothic features, a monster, namely Rochesters mad wife. Thornfields isolated location means that local people would have scant knowledge of what happened within its walls, and there would therefore be an air of mystery surrounding it. No one in the nearby village knows exactly who the insane person housed in Thornfield is, but there are whisperings that she is Mr. Rochesters bastard half-sister: or cast off mistress. The fact that Thornfield is a large manor with several floors and countless rooms also makes it the perfect place for someone to be hidden away and kept secret. Mr. Rochester and the other servants in the house keep the knowledge of Mrs. Rochester from Jane by preventing her from entering the third floor and therefore the room with Mrs. Rochester in it: I must pay a visit to the third storey. Dont move, remember, or call anyone. This kind of plot could not have been successfully maintained in a house of lesser stature that was nearer to populated areas. BrontÃÆ' « used these wild and isolated settings to reflect her own lifestyle, as she grew up surrounded by wild moorland in a remote village in Yorkshire. BrontÃÆ' « may have wanted to liken Janes life to herShow MoreRelatedEmily Bronte s Wuthering Heights Essay1220 Words   |  5 Pagesfamily background, the Brontà « sisters have both written novels centered on orphans’ pursuits of love that may have challenged civilized society. Emily Jane Brontà « and Charlotte Brontà « are among the six children born to Reverend Patrick Brontà « and Maria Branwell Brontà « (â€Å"Emily Brontà «Ã¢â‚¬ ). The loss of their mother and two eldest sisters resulted in different responses between Charlotte and Emily, while Emily became shyer, Charlotte developed a dominant attitude (â€Å"Charlotte Brontà «Ã¢â‚¬ ). Initially unsuccessfulRead MoreMyste ry and Suspense in Gothic Novels758 Words   |  3 Pages Gothic literature began and was very strong at the time of the Romantic Writers Movement. Gothic novels share common characteristics that contribute to the overall feeling of the novel. Most Gothic novels involve a setting that typically added mystery and suspense. The novel usually took place in a castle-like structure that was dark, scary, and isolated (Examine). In addition, the story enveloped omens or visions, supernatural or inexplicable events, overwrought emotion, women in distress, andRead MoreUse of Gothic Elements in Charlotte Brontes Jane Eyre1740 Words   |  7 PagesUSE OF GOTHIC ELEMENTS IN CHARLOTTE BRONTES ‘JANE EYRE Charlotte Brontes Jane Eyre was published in the middle of the nineteenth century. Bronte was greatly influenced by the Gothic novels that were in fashion before the time of Jane Eyre. The Gothic novel was popularised in the late eighteenth and early nineteenth centuries, and was defined by its use of suspense, supernatural elements, and desolate locations to generate a gloomy or chilling mood. The protagonist of the novel would generallyRead MoreUse of Gothic Elements in Charlotte Brontes Jane Eyre1729 Words   |  7 PagesUSE OF GOTHIC ELEMENTS IN CHARLOTTE BRONTES ‘JANE EYRE Charlotte Brontes Jane Eyre was published in the middle of the nineteenth century. Bronte was greatly influenced by the Gothic novels that were in fashion before the time of Jane Eyre. The Gothic novel was popularised in the late eighteenth and early nineteenth centuries, and was defined by its use of suspense, supernatural elements, and desolate locations to generate a gloomy or chilling mood. The protagonist of the novel would generallyRead MoreGlass Towns and Graveyards: A Biography of Charlotte Brontà « Essays937 Words   |  4 Pages Brontà « noted that, after discovering a manuscript written by Emily in 1845, her sisters poems were not â€Å"at all like the poetry women generally write† and carried â€Å"a peculiar music – wild, melancholy, and elevating.† Brontà «, along with her sisters, began using pseudonyms in 1846 with the publication of Poems by Currer, Ellis, and Acton Bell. According to Charlotte, the wide audience believed that these three pse udonyms related to one person; she wrote Biographical Notes on the Pseudonymous BellsRead MoreEssay on Emily Brontes Wuthering Heights - A Truly Romantic Novel847 Words   |  4 Pagesemploys many of the typical elements of the Romantic writers.   There are elements of innovative experimentation in subject, form, and style, a mixing of genres, use of powerful emotions, and several traits that could also classify Wuthering Heights as a Dark Romantic piece.   The Dark Romanticism is revealed within the strange/ non-normative story, super-natural elements, and the Gothic setting.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When originally printed the author of WH (Emily Bronte under the pseudonym EllisRead MoreEmely Bronte and Wuthering Heights1340 Words   |  5 PagesIt was a quiet evening in Thornton, United Kingdom, on July 30th, 1818 to be exact, that a legend was born. Emily Jane Brontà «, the fifth of six children, came into existence. (Information found on GradeSaver) Her father, Reverend Patrick Brontà «, grew up as a peasant while her mother, Maria Brontà « Branwell was quite wealthy. The two became a pair and after years of marriage, finally had a family of eight. Though the family was not fully united for long. (page 10, Howard) Their were a heap fullRead MoreComparison Of Jane Eyre And Pride And Prejudice 2081 Words   |  9 PagesContrast the Social Caste System and Personal Ideations in the books â€Å"Jane Eyre† by Emily Bronte and â€Å"Pride and Prejudice† by Jane Austin Two names that ran the gauntlet of 19th century romance and changed the way on how it was written and depicted forever. These two history changing authors names were Jane Austen and Emily Bronte. Two well-known novels of the 19th century (â€Å"Jane Eyre† by Emily Bronte and â€Å"Pride and Prejudice† by Jane Austin) both have similarities, but also differences on how the charactersRead MoreSimilarities Between Charlotte Brontes Life and Jane Eyres Life6996 Words   |  28 PagesABSTRACT This study mainly concerns with the similarities between Jane Eyre and Charlotte Bronte’s life. The aim is to find out how Charlotte Bronte’s life and experiences affect Jane Eyre. The most frequently and the most effective similarities from the earlier parts of their lives to the end of their lives are given in this study. It is also aimed to determine the frequency of similarities and effectiveness of these similarities by analyzing their lives. After analyzing the collectedRead MoreSimilarities Between Charlotte Bronte’s Life and Jane Eyre’s Life7010 Words   |  29 PagesABSTRACT This study mainly concerns with the similarities between Jane Eyre and Charlotte Bronte’s life. The aim is to find out how Charlotte Bronte’s life and experiences affect Jane Eyre. The most frequently and the most effective similarities from the earlier parts of their lives to the end of their lives are given in this study. It is also aimed to determine the frequency of similarities and effectiveness of these similarities by analyzing their lives. After analyzing the collected

The Great Gatsby By F. Scott Fitzgerald - 1839 Words

Greatness is defined as â€Å"wonderful; first-rate; very good; being such in an extreme or notable degree; remarkable; exceptionally outstanding; important; highly significant or consequential† (dictionary.com). So, using that criteria as judgment, is Gatsby actually great? Historical figures that are considered â€Å"great† add perspective to the controversy of that question, making a model or guidelines for someone to be thought of as â€Å"great†. Jay Gatsby shares the title â€Å"great†, as these leaders do, yet may not fit the mold. Why? That is a sticky subject. Formerly known as James Gatz, Gatsby is â€Å"great† in that he pursues a dream until his death, something many people can’t do; however his â€Å"greatness† truly lies in the fact that he is defeated by his desire for a girl that did not belong to him anymore. He chases a dream that isn’t in reaching distance. This great failure is Gatsby’s legacy that mak es him The Great Gatsby, but what makes Gatsby, or any man for that matter, â€Å"great†? Alexander The Great, 356 – 323 B.C., is the Macedonian king that forever lives as a hero. Parented by King Philip II and Queen Olympia, Alex led an army at the young age of 18 and conquered the entire region from the Mediterranean to India, leaving him to be one of the greatest military leaders the world has known. Strategy, generations of passed down wisdom, and even Aristotle’s mentoring all added up to make him extremely smart and unpredictable. Such a remarkable title for a young man, many say. TheShow MoreRelatedThe Great Gatsby by F. Scott Fitzgerald1393 Words   |  6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his perso nal life and career throughout its short span. This author helped to launch the theme that is so prevalent in his work; the human instinct to yearn for more, into the forefront of American literature, where itRead MoreThe Great Gatsby By F. Scott Fitzgerald1343 Words   |  6 PagesHonors English 10 Shugart 18 Decemeber 2014 The Great Gatsby F. Scott Fitzgerald s 1925 novel The Great Gatsby is a tragic love story, a mystery, and a social commentary on American life. The Great Gatsby is about the lives of four wealthy characters observed by the narrator, Nick Carroway. Throughout the novel a mysterious man named Jay Gatsby throws immaculate parties every Saturday night in hope to impress his lost lover, Daisy Buchanan. Gatsby lives in a mansion on West Egg across from DaisyRead MoreThe Great Gatsby By F. Scott Fitzgerald1155 Words   |  5 PagesThe Great Gatsby The Jazz Age was an era where everything and anything seemed possible. It started with the beginning of a new age with America coming out of World War I as the most powerful nation in the world (Novel reflections on, 2007). As a result, the nation soon faced a culture-shock of material prosperity during the 1920’s. Also known as the â€Å"roaring twenties†, it was a time where life consisted of prodigality and extravagant parties. Writing based on his personal experiences, author F. ScottRead MoreThe Great Gatsby By F. Scott Fitzgerald1166 Words   |  5 Pagesin the Haze F. Scott Fitzgerald lived in a time that was characterized by an unbelievable lack of substance. After the tragedy and horrors of WWI, people were focused on anything that they could that would distract from the emptiness that had swallowed them. Tangible greed tied with extreme materialism left many, by the end of this time period, disenchanted. The usage of the literary theories of both Biographical and Historical lenses provide a unique interpretation of the Great Gatsby centered aroundRead MoreThe Great Gatsby by F. Scott Fitzgerald845 Words   |  3 PagesIn F. Scott Fitzgerald’s novel, The Great Gatsby, colors represent a variety of symbols that relate back to the American Dream. The dream of being pure, innocent and perfect is frequently associated with the reality of corruption, violence, and affairs. Gatsby’s desire for achieving the American Dream is sought for through corruption (Schneider). The American Dream in the 1920s was perceived as a desire of w ealth and social standings. Social class is represented through the East Egg, the WestRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay970 Words   |  4 Pagesrespecting and valuing Fitzgerald work in the twenty-first century? Fitzgerald had a hard time to profiting from his writing, but he was not successful after his first novel. There are three major point of this essay are: the background history of Fitzgerald life, the comparisons between Fitzgerald and the Gatsby from his number one book in America The Great Gatsby, and the Fitzgerald got influences of behind the writing and being a writer. From childhood to adulthood, Fitzgerald faced many good andRead MoreThe Great Gatsby By F. Scott Fitzgerald2099 Words   |  9 Pagesauthor to mirror his life in his book. In his previous novels F. Scott Fitzgerald drew from his life experiences. He said that his next novel, The Great Gatsby, would be different. He said, â€Å"In my new novel I’m thrown directly on purely creative work† (F. Scott Fitzgerald). He did not realize or did not want it to appear that he was taking his own story and intertwining it within his new novel. In The Great Gatsby, by F. Scott Fitzgerald, he imitates his lifestyle through the Buchanan family to demonstrateRead MoreThe Great Gatsby By F. Scott Fitzgerald1607 Words   |  7 Pages The Great Gatsby is an American novel written in 1925 by F. Scott Fitzgerald. One of the themes of the book is the American Dream. The American Dream is an idea in which Americans believe through hard work they can achieve success and prosperity in the free world. In F. Scott Fitzgerald s novel, The Great Gatsby, the American Dream leads to popularity, extreme jealousy and false happiness. Jay Gatsby’s recent fortune and wealthiness helped him earn a high social position and become one of the mostRead MoreThe Great Gatsby By F. Scott Fitzgerald1592 Words   |  7 PagesMcGowan English 11A, Period 4 9 January 2014 The Great Gatsby Individuals who approach life with an optimistic mindset generally have their goals established as their main priority. Driven by ambition, they are determined to fulfill their desires; without reluctance. These strong-minded individuals refuse to be influenced by negative reinforcements, and rely on hope in order to achieve their dreams. As a man of persistence, the wealthy Jay Gatsby continuously strives to reclaim the love of hisRead MoreThe Great Gatsby By F. Scott Fitzgerald1646 Words   |  7 PagesThe 1920s witnessed the death of the American Dream, a message immortalized in F. Scott Fitzgerald’s The Great Gatsby. Initially, the American Dream represented the outcome of American ideals, that everyone has the freedom and opportunity to achieve their dreams provided they perform honest hard work. During the 1920s, the United States experienced massive economic prosperity making the American Dream seem alive and strong. However, in Fitzgerald’s eyes, the new Am erican culture build around that

Significance of the Harlem Renaissance - 817 Words

The Harlem Renaissance was a pivotal point in history. While it did not break down the racial barriers associated with Jim Crow laws, the attitudes toward race did change. Most importantly, black pride became paramount as African Americans sought to express themselves artistically through art and literature, in an effort to create an identity for themselves equal to that of the white Americans. Many writers influenced this period with their works, and African Americans gained their rightful place in American Literary history (Gates Jr. and McKay). The Harlem Renaissance was the period of time between the end of World War I and the middle 1930s depression. Also called the New Negro Renaissance, it was a period in history when talented African American writers produced volumes of literary works. Larry Neal described this movement in his aesthetic manifesto, â€Å"The Black Arts Movement,† : â€Å"The Black Arts Movement represents the flowering of a cultural nationalism that has been suppressed since the 1920s. I mean the â€Å"Harlem Renaissance† – which was essentially a failure. It did not address itself to the mythology and the lifestyle of the Black Community. It failed to take roots, to link itself concretely to the struggles of the community, to become its voice and spirit. Implicit in the Black Arts Movement is the idea that Black people, however dispersed, constitute a nation within the belly of White America.† (Yost) Larry Neal saw the Harlem Renaissance as a failure, because manyShow MoreRelatedEssay on The Harlem Renaissance and Its Societal Effects 1133 Words   |  5 PagesWhat Is the Harlem Renaissance, and What Effects Did It Have On Society? Harlem was like a great magnet for the Negro intellectual, pulling him from everywhere. Or perhaps the magnet was New York, but once in New York, he had to live in Harlem(Langston Hughes, The Big Sea). When one is describing a â€Å"fresh and brilliant portrait of African American art and culture in the 1920s (Rampersad, Arnold),† the Harlem Renaissance would be the most accurate assumption. The Harlem Renaissance proved to AmericaRead MoreThe Harlem Renaissance1586 Words   |  7 PagesTHE HARLEM RENAISSANCE: ITS HISTORICAL IMPORTANCE ON BLACK CULTURE AND SOCIETY IN AMERICA Written by * Dr. William Mulligan History 522 Read MoreThe New Negro Movement, By Zora Neale Hurston1720 Words   |  7 PagesThe Harlem Renaissance was a time of cultural endeavors of intellectual and artistic African American leaders during the 1920s. It was a manifestation of embracing poetry, literature, music, art, film, fashion and all things synonymous with creativity. It begun during the end of World War 1, in a relatively small section in New York City and ended during the aftermath of The Great Depression. This was by far one of the most influential movements in African American culture. African Americans tookRead MoreHarlem And The Sun By Langston Hughes1091 Words   |  5 Pagesâ€Å"What happens to a dream deferred? Does it dry up like a raisin in the sun?† This poem, Harlem, created a whole play based on one line (Hughes, 1055-1056). Langston Hughes wrote the poem Harlem due to his major role in the Harlem Renaissance. A Ra isin in the Sun was concocted by Hughes one line, this play tells the story of an African American family living in the slums during a time when racial dilemmas were at an all time high. The family receives money from Mama’s husband passing away, but theRead MoreHarlem Renaissance Essay1106 Words   |  5 Pagesthe Harlem Renaissance being one of the pre-eminent writers on the twentieth century in African American literature. Her famous novel â€Å"Their Eyes Were Watching God† was especially influential to the movement on racial equality at the time. Her Novel both reflects and departs from the ideas on the Harlem Renaissance in several ways. In order to understand the significance of Author Zora Neale Hurston’s novel â€Å"Their Eyes Are Watching God† we must first understand the importance of the Harlem RenaissanceRead MoreThe Harlem Renaissance: Creation of a New Nation Essays1535 Words   |  7 PagesThe Harlem Renaissance created a new racial identity for African-Americans living in the United States, after the First World War. This new racial identity caused the African-Americans to become a nation within the United States. A nation is defined as a group of people that share common language, ethnicity, history, and culture. A nation of people may or may not have sovereignty. Harlem, a neighbourhood in Manhattan, New York City, emerged as the â€Å"race capital†1 for African-Americans living in theRead MoreThe Harlem Renaissance : The Rebirth Of African American Arts1708 Words   |  7 PagesHarlem Renaissance The Harlem Renaissance was a cultural, social, and artistic movement that took place in Harlem, New York. This mainly took place starting from the end of the First World War until the mid-1930s. Harlem, at this time, was the center of the African-American culture, and Harlem appealed lot of black artists, writers, scholars, musicians, poets, and photographers. Lots of these artists had fled from the South because they needed to get away from their oppressive caste system so thatRead MoreThe Harlem Renaissance : The New Negro Movement843 Words   |  4 Pages The Harlem Renaissance, also known as the New Negro Movement, was an important time period for African American culture in the United States. It was an innovating period where many unknown artists became prominent for their talent and ethnic heritage, and brought upon many new connections between races. As a cultural movement, the Harlem Renaissance brought changes to America that would have long term effects on how art is crea ted, viewed, and accepted. â€Å"The Renaissance was more than a literaryRead MoreShort Essay On Langston Hughes738 Words   |  3 PagesLangston Hughes The Harlem Renaissance mounted an early 20th Century movement in which authors and artists of color discovered what it means to be an artist, what it means to be black, and what it means to be American, and what it means to be all of these things at the same time. The Harlem Renaissance began just after the first World War and lasted into the early years of the Great Depression. Like the European Renaissance, the Harlem Renaissance was a social and political movement, but also anRead MoreOverview Of The Harlem Renaissance827 Words   |  4 Pagesâ€Å"The Harlem Renaissance was the development of the Harlem neighborhood in New York City as a black cultural mecca in the early 20th Century and the subsequent social and artistic explosion that resulted.† (Historycom, 2017). The movement allowed African Americans to receive exposure for their art, Moreover, it lasted for over 20 years. The African American Art provided a distinct perspective of creativity from the artists. The Ha rlem Renaissance was the focal point of African American Music, as a

What’s In A Name Free Essays

Ever wonder what makes people choose to buy a product simply because of the name it carries? Take for instance someone who goes out and shops for a Louis Vitton bag and pays for it for nearly thrice an ordinary bag –which may serve the same purpose as the Louis Vitton bag. What is it exactly in a name that makes people shelve out hard-earned money to get a particular product with a particular name? Is it simply because they want to be in fashion or is it something deeper? Let us look closely at what brand marketing is all about and how wide its influence is to consumers, if any. According to Wikipedia, a brand is a collection of feelings toward an economic producer or more specifically, it refers to the concrete symbols for the brand such as a name and a design scheme. We will write a custom essay sample on What’s In A Name? or any similar topic only for you Order Now Basically, a brand can be viewed as a â€Å"symbolic embodiment† of all the information associated with a company, product or service. (Wikipedia, 2006) Personally, I am of the opinion that people who purchase brand names over generic ones, so to speak, do so because they feel assured of the quality of the product or service. In a sense, a brand may serve to create associations as well as expectations among products. Wikipedia further explains that marketers naturally seek to develop or align the expectations comprising the brand experience through branding. By doing so, the marketer aims to make the brand carry with it the promise that a certain product or service has a certain quality or characteristic which make it special or unique. Without a doubt, consumers nowadays have the tendency to look at branding as a significant value added aspect of a particular service or product. So is branding really important? As noted by Mary Schnack in the online article â€Å"The Brand That is You†, a good brand name is a company’s best asset. In a sense, Schnack notes that a brand is used for the purpose of educating consumers on the type of product you have or want to sell. In our earlier example, Louis Vitton bags cost considerably higher than ordinary bags in the market and yet, people still purchase them. If we look and analyze the explanation given by Wikipedia, we can see that people who patronize Louis Vitton bags do so because they feel assured that the product they are purchasing is one of unquestionable quality. Hence, Louis Vitton has successfully associated its products to quality and endurance. Why then are brands important? Or are they really important? According to KMF Kamal in his online article entitled â€Å"Introduction to Branding†, a successful brand will allow a certain company to establish a consistent base of loyal customers. And by having a loyal and consistent base of customers, a company can weather any storm it comes its way. Branding is said to be the most important facet of any business because it is the company’s way of introducing itself to the world and more specifically, to the market it caters. â€Å"Even if all your competitors are slashing fees or prices left, right and center, your loyal customers will stick by you because you have created a relationship of lasting value with them. A brand with a large base of loyal customers is able to create predictable sales and a regular cash flow and profit stream. Predictability and a regular stream of income is good and as your well-maintained brand creates more and more loyal customers, there is no where to go but up. Conversely, if you do not have these loyal customers, you will be vulnerable to anything the competition throws at you as there is no reason for customers to stick by you without any compelling relationship of value,† says Kamal. (Introduction to Branding, 2006) In the July 27, 2006 online edition of the The Economist, it has been said that a logo was a straightforward guarantee of quality and consistency and as a result, consumers were more than willing to pay a premium. Moreover, brands are also encapsulating whole lifestyles as well as evolving into a growing social dimension. Another significant point in brands is the fact that it helps consumers buy efficiently. As Unilever’s chairman Niall FitzGerald points out: â€Å"A brand is a storehouse of trust. That matters more and more as choices multiply. People want to simplify their lives† (The Economist. com, 2006). As a result, it is not surprising to find out that successful companies that have established its own loyal base of customers invest heavily in improving their manufacturing standards in order to protect the name it has made for itself. Let’s face it: people go to brands for assurance of quality. A famous brand name brings with it trust, warmth and familiarity. They purchase a particular brand because they know they will get their money’s worth. And that is the essence why consumers favor one brand over another. Hence, it is a must for companies to go to great lengths to maintain the highest standard of quality. Another favorable aspect of brand names is the fact that the companies behind these successful names have a stronger sense of social responsibility. Most of us are aware that these companies actually fund or support charity institutions –after all, a good social image is still very much a part of a good corporate image. In fine, these companies –like Coca-cola, McDonalds and perhaps even Louis Vitton, have, in one way or the other, done their share in giving something back to the society that has patronized its products. I personally do not think there is something wrong with a person who chooses a brand name over another because companies have earned all the privileges of having a good brand name. When we take a close look at the stories behind successful companies, we will see that a lot of hard work and thought has been invested to make a great product or service. Hence, it is just right for them to charge a premium on a product or service that has been proven to be very good. If the consumers are willing to pay for that premium, then it is their rightful choice to do so. After all, let us bear in mind that developing a brand name is not as easy as it seems or as we would like it to be. It definitely is more than just choosing a catchy phrase or name, making some classy advertisements or clinching a deal with a celebrity endorser. As noted in the Buzzle website, a successful brand is a mnemonic trigger that makes a consumer feel a certain way when the brand is thought of. Hence, it is no surprise that some brands will charge a little extra for an assurance of quality. References: Brand Libra, 2006: Why Are Brands Important? [online] Available at: http://www. brandlibra. com/introbrand3. html [cited on July 27, 2006] Buzzle, 2006: Importance of Branding: What’s in a Name [online] Available at: http://www. buzzle. com/editorials/7-13-2006-102176. asp [cited on July 27, 2006] Schnack, Mary 2006: The Brand That is You [online] Available at: http://www. globewomen. com/summit/2005/Speeches/Branding-The%20Importance%20of%20A%20Brand_Schnack. htm [cited on July 27, 2006] The Economist, 2006: Who’s Wearing the Trousers [online] Available at: http://www. economist. com/displaystory. cfm? story_id=770992 [cited on July 27, 2006] Wikipedia, 2006: Brand [online] Available at: http://en. wikipedia. org/wiki/Brand_name [cited on July 27, 2006] How to cite What’s In A Name?, Papers

Indonesia Anthropology and Ethnography free essay sample

A paper which examines the reasons why Indonesia seems to lure anthropologists and ethnographers, and what it is that appeals to their imagination. The paper shows that though it is impossible to determine why exactly Indonesia, at least for the past two generations, has seemingly laid an irresistible spell on the anthropological world, it is possible to suggest some of the reasons. This paper examines the corner of the state of anthropological practice and theory as they pertain to Indonesia and how these have created intimate links between symbolic anthropology and Indonesian ethnography. The paper discusses how many fine ethnographies have been produced as a direct result of anthropologists theoretical and paradigmatic interest in Indonesia, of the fact both that anthropological discourse can be seen as a subset of human imaginings and as a result of the fact that some places seem to be better to dream in. The paper examines Tania Murray Lis article Compromising Power: Development, Culture and Rule in Indonesia in Volume 13, No. We will write a custom essay sample on Indonesia Anthropology and Ethnography or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 3 of Cultural Anthropology, on the subject. Indonesia with its own contentious colonial history was an ideal setting if one wished to make sense of the role and evolution of cultures in a world in which colonial structures were falling away. Indonesia had at least three other additional inducements for at least American and British anthropologists: Their own countries had not been involved in the colonization of Indonesia so they did not have to feel any guilt over what they found; unlike many primitive cultures, Indonesia societies (for of course this island nation is home to a number of very different cultural groups) are home to not only sophisticated performing and visual arts but also nuanced and complex literary traditions and a history of beautifully proportioned and ingeniously constructed architecture.

Significance of the Corporate Governance Framework

Question: How it positions the firm to engage with stakeholders on local and international levels. In a global context, what ethical challenges can you see for this firm that may or may not be addressed with its current governance arrangements? Answer: Introduction Governance can be generally defined as a set of rules and regulations which regulate and control various activities of the individuals or group of individuals following the corresponding set of rules. The governance can also be defined as the set of best practices for a number of activities and tasks. Corporate governance is the concept which evolved from the application of governance in a number of industries across the world. The application of the governance concept to the organisations operating in various industries across the world allows the organisations to operate under certain sets of rules and regulations. So the term Corporate Governance can be defined as the framework which is developed and implemented by the management of the organisations to have a set of best practices and guidelines to guide all the employees working in various business functions of the organisations (Dam, 2007). This report focuses on the corporate governance implemented in the workplace of Virgin A ustralia and the various effects of the governance on various business functions of the organisation. The report will mention a number of corporate governance frameworks which could be implemented in the workplace of the organisation. Along with the various corporate governance frameworks, the report also focuses on three of the features of the corporate governance framework implemented in the workplace of Virgin Australia. The three key features which are included in this report are the remuneration practices, transparency and disclosure and social responsibility. These key features included in the corporate governance framework implemented in the workplace of Virgin Australia allow us to understand and analyse the effects of the same on the business functions at a deeper level (Carney, 2006). The remuneration practices included in the corporate governance framework of Virgin Australia defines the guidelines which the management of the organisation follows for the management of the remunerations provided to the employees working in various business processes across the organisation. The transparency and disclosure feature of the corporate governance framework implemented in Virgin Australia defines various guidelines and best practices which allows the flow of information in the workplace of the organisation to be clean and transparent. The social responsibility feature of the corporate governance framework implemented in the workplace of Virgin Australia defines the guidelines for the various corporate social responsibilities and activities of the organisation in the operating country (Tomasic, 2006). Frameworks As mentioned earlier, there are a number of frameworks which can be utilised for the development and implementation of corporate governance in the workplace of Virgin Australia. This section of the report mentions a number of corporate governance frameworks which could be used for the workplace of Virgin Australia along with the one which is already in place. From agency approach This approach to the corporate governance framework in the workplace of the organisation allows the guidelines and best practices included in the corporate governance of the organisation to focus on the benefits of the agency itself instead of the stakeholders. This approach allows the governance in the organisation to provide most of the benefits to the organisation itself instead of the stakeholders (Steenkamp, 2007). From stakeholder approach This approach of the corporate governance framework focuses on the individuals or group of individuals who are affected by the various business decisions and activities. These individuals and groups of individuals are known as the stakeholders of the organisation. So this approach focuses on the benefits of the stakeholders of the organisation instead of the organisation itself. Key features Remuneration practices This feature of the corporate governance related to the remuneration practices is known as the principle named as, Remunerate fairly and responsibly. The remuneration practices in the workplace of Virgin Australia are managed by the remuneration committee established in the workplace of Virgin Australia. The remuneration committee of Virgin Australia is a group of a number of significant people playing the roles of non-executive directors in the workplace of Virgin Australia. This remuneration committee is responsible for the development and implementation of various policies and programs related to the remunerations provided to the employees working in various business functions of the organisation (Graham, 2006). The remuneration committee focuses on maintaining fair and responsible remuneration policies in the workplace of Virgin Australia which allows the employees to maintain enough motivation to have effective and efficient completion of the business tasks assigned to them. The remuneration policies established by the remuneration committee takes a number of factors into consideration before deciding the remuneration provided to the employees working in Virgin Australia. The entire salary structure of the employees in the organisation is decided based on a number of factors which satisfied the expectations of the employees and the current market standards. This allows each of the employees in the workplace of Virgin Australia to have satisfactory remuneration provided to them against their performance in various business tasks assigned to them. The basic salary structure of the employees in the workplace of Virgin Australia is associated with a number of bonus payments and variable components. The remuneration policies included in the corporate governance framework of Virgin Australia allows the management to determine the bouquet of benefits provided to the employees along with the basic salary structure provided by the organisation. The corporate govern ance framework of the organisation allows the managers and supervisors to monitor and review the performance of the employees working in various business functions and provide bonuses to them based on their performances in the workplace of Virgin Australia (Steenkamp, 2007). The remuneration practices of the organisation is based on the decisions of the remuneration committee which follows the corporate governance framework established in the workplace of Virgin Australia. The performance of the employees are monitored and reviewed in terms of a number of goals which are assigned to each and every employee of the organisation at the beginning of the financial year. The percentage of coverage for each of the assigned goals for each of the employees define the relative performance of the employees in the workplace of the organisation. The remuneration policies of Virgin Australia allows the management to provide rewards to the employees based on their performance and completion of goa ls in each financial year. The corporate governance in Virgin Australia defines these goals of the individual employees by aligning them to the organisational goals and objectives. This allows the remunerations to be provided to the individual employees for allowing the organisation to proceed in the direction of achieving its goals and objectives (Tomasic, 2006). Transparency and disclosure The corporate governance framework implemented in the workplace of Virgin Australia defines a number of policies under the principle of maintaining continuous disclosure of information. This feature of the corporate governance of the organisation is defined as the transparency and disclosure which is related to the information flow in the workplace of Virgin Australia. This section of the report describes this feature of the corporate governance of Virgin Australia. The management of the organisation include the tasks of maintaining transparency and disclosure in the workplace of the organisation in the business responsibilities. The major guidelines included in the corporate governance framework of the organisation in relation to the transparency and disclosure feature is mentioned below. Virgin Australia aims to provide all of its employees with the clear and pure information regarding the various ongoing and planned activities in the workplace of the organisation. Virgin Australia allows all of its shareholders to have clear and accurate information regarding all the ongoing and planned activities involved in the business model of the organisation (Carney, 2006). Virgin Australia complies with a number of obligations established by the Australian Securities Exchange (ASX) in relation to the continuous disclosure and transparency. The continuous disclosure policy defined in the corporate governance framework in Virgin Australia requires all the employees in each and every level of the hierarchy to maintain the transparency and disclosure of all the information related to the business model of the organisation. The organisation ensures that all the stakeholders of the organisation get the timely and accurate information related to all kinds of business decisions and events which are significantly influential (Tomasic, 2006). The most important concept included in the continuous disclosure policy of the corporate governance framework of Virgin Australia is the definition of the market sensitive information. The market sensitive information can be defined as the information which has the potential of damaging the market position of the organisation or the market performance of the organisation is disclosed in public. So the corporate governance of Virgin Australia allows each and every employee to have the clear knowledge of all the market sensitive information which allows them to control the negative usage of the information in the market containing the competitors and customers of the organisation. The corporate governance framework implemented in the workplace of Virgin Australia involves a number of steps provided to help the employees and management of the organisation to determine the market sensitive information among a large storage of information. These steps included in the corporate governance of Virgin Australia allows the transparency and disclosure to be maintained in the workplace of the organisation, which in turn allows the employees to feel more involved in the business model of the organisation (Graham, 2006). Social responsibility This feature of the corporate governance implemented in the workplace of Virgin Australia defines the activities which are included in the business model of the organisation as the responsibilities of the organisation towards the societies of operation. This in turn allows the management to follow the guidelines involved in the corporate governance framework to carry out various social responsibilities which in turn allows the organisation to repay the societies for the various business functions carried out in the market. The corporate governance framework of Virgin Australia involves a number of guidelines to maintain the corporate social responsibilities. These guidelines allows the management to carry out a number of social responsibilities programs in the workplace of the organisation and its surroundings. This section of the report focuses on such social responsibilities of the organisation which are involved in the corporate governance framework of the organisation (Solomon, 2 007). The management of the organisation focuses a lot on reducing the emission of several greenhouse gases from any of the business functions of the organisation. The management of the organisation invests a large number of resources in the task of minimising the emission of various greenhouse gases from any of the business functions of the organisation. The management of Virgin Australia is one of most developed organisation in terms of achieving fuel efficiency in any of the business functions. The high amount of fuel efficiency allows the organisation to minimise the adverse effect on the environment (Bachoo, 2006). The organisation also is a member of a number of sustainable projects such as carbon offsetting which allows the reduction of adverse effects on the environment. Virgin Australia also carries out a number of processes, researches and programs with high amount of investments to minimise the noise pollution due to the business functions of the organisation. The organisation also carried out a number of programs to engage all of its employees and stakeholders to complete a number of tasks maximising the positive effects on the environment of the country of operation. The organisation is also investing a lot of resources in a number of other programs such as developing renewable jet fuel and fly carbon neutral, which in turn reduces the negative impacts on the environment of the entire world (Padgett, 2011). Conclusion The report described the significance of the corporate governance framework in the workplace of an organisation. The report described the effects of the presence of the corporate governance framework on the business model of the organisation. The corporate governance framework defined and implemented in the workplace of Virgin Australia was closely reviewed and analysed which allowed us to understand three key features of this corporate governance framework and its effects on the business model of the organisation. The report focused on these three features of the corporate governance framework of Virgin Australia which can be considered to be the most important features (Mendoza, 2010). References Bachoo, K., Burritt, R. L., Tan, C. W. 2006. Sustainability ratings: a social responsibility investment perspective on listed airline companies in Australia (Doctoral dissertation, School of Commerce of the University of South Australia). Council, A. C. G. 2014. Corporate Governance Principles and Recommendations. Australian Securities Exchange, Sydney. Carney, M., Dostaler, I. 2006. Airline ownership and control: A corporate governance perspective. Journal of Air Transport Management, 12(2), 63-75. Dam, L., Scholtens, B., Sterken, E. 2007. Corporate governance and international location decisions of multinational enterprises. Corporate Governance: An International Review, 15(6), 1330-1347. Enquist, B., Sebhatu, S. P. 2014. The" Grammar ofTrust: the challenge of interlinking corporate governance, corporate socialresponsibility and business models in business practices. 2014 Proena, J., Castelo Branco, M. 2014. Corporate social responsibility practices and motivations in a peripheral country: two Portuguese illustrative cases. Corporate Governance, 14(2), 252-264. Graham, J., Kaye, D. 2006. A risk management approach to business continuity: Aligning business continuity with corporate governance. Rothstein Associates Inc. Mendoza, J. M., Van der Elst, C., Vermeulen, E. P. 2010. Entrepreneurship and innovation: The hidden costs of corporate governance in Europe. SCJ Int'l L. Bus., 7, 1. Misangyi, V. F., Acharya, A. G. 2014. Substitutes or complements? A configurational examination of corporate governance mechanisms. Academy of Management Journal, amj-2012. Mishra, S., Mohanty, P. 2014. Corporate governance as a value driver for firm performance: evidence from India. Corporate Governance, 14(2), 265-280. Padgett, C. 2011. Corporate governance: theory and practice. Palgrave Macmillan. Schiehll, E., Ahmadjian, C., Filatotchev, I.2014. National governance bundles perspective: Understanding the diversity of corporate governance practices at the firm and country levels. Corporate Governance: An International Review, 22(3), 179-184. Sebhatu, S. P., Enquist, B. 2014. Are Corporate Governance and Corporate Social Responsibility having a role for sustainable Service Business?: An explorative study of IKEA, Starbucks and HM. Solomon, J. 2007. Corporate governance and accountability. John Wiley Sons. Steenkamp, P. 2007. Fidentia: a strategic and corporate governance analysis (Doctoral dissertation, Stellenbosch: University of Stellenbosch). Tomasic, R. 2006. The Modernization of Corporations Law: Corporate Law Reform in Australia and Beyond. Australian Journal of Corporate Law, 19(1), 2-34.

Fiber Optics Essays (4499 words) - Optical Fiber, Fiber Optics

Fiber Optics Fiber optics produced by special methods from silica glass and quartz which replaced copper wire is very useful in telecommunications, long distance telephone lines and in examining internal parts of the body (endoscopy). Equipment for photography is available with all current fiber-optic endoscopes. Through a process known as total internal reflection, light rays beamed into the fiber can propagate within the core for great distances with remarkably little attenuation or reduction in intensity. In general, the methods of fiber production fall into three categories; (a) the extrusion method for synthetic fibers; (b) hot drawing of fibers from molten bulk material through an orifice; and (c) drawing of uncoated, coated and multiple fibers from assemblies of rods and tubes fed through a hollow cylindrical furnace. Three forms of fiber optics components have been proposed for the improvement of the image quality, field angle and photographic speed of various types of optical systems. These fiber optics elements, in the form of a field flattener, a conical condenser and distortion corrector, can be used separately or combined into a single unit called a "Focon". BOAZ? ?NVERSTES MAKNA M?HENDSL DEPARTMANI MALZEME DERS D?NEM PROJES YAZ OKULU 2000 ?ZET G?n?m?zde bakr tellerin yerini alan silikon camndan ve kristalinden ?retilen fiber optikler, telekom?nikasyonda, uzun mesafeli telefon hatlarnda ve insan v?cudunun i? ksmlarn inceleyen endoskopilerde kullanlmaktadr. Fotoraf ekipmanlarnda da b?t?n fiber-optik endoskoplara kullanlmaktadr. Tam i? yansma olarak bilinen ilem yoluyla, fiberin i?inde toplanan k nlar, uzun mesafeler boyunca iddetinde kk bir azalma ve bozulmayla yol alabilmektedir. Genellikle, fiber ?retimleri kategoridedir; Sentetik fiber ?retiminde dna ?karma methodu; Erimi d?kme maddelerden azlarna doru oluan fiberlerin scak ?izimleriyle, kaplanm,kaplanmam veya kark fiberlerin ?izimleriyle. ?eit olan fiber optik par?alar; g?r?nt? kalitesini, ?eitli optik sistemlerdeki alan a?s ve fotografik hzlar gelitirmek i?in dn?lm?t?r. Bu fiber optik elemanlar; alan d?zletirici, konik younlatrc ve sapma d?zenleyici ekillerindedir ve ayr veya "Focon" ad verilen ?nite i?in birlemi olarak kullanlabilirler. LIST OF FIGURES Figure 2.1 Photograph of the earliest bundle of uncoated aligned fibers Page 7 Figure 3.1 Core of a step index fiber Page 8 Figure 3.2 Schematic diagram of a typical fiber drawing Page 9 Figure 3.3 Preform manufacturing apparatus used in Silica-Quartz Page 11 Figure 3.4 Comparison of static,dynamic and spitial filtering imagery Page 12 Figure 4.1 Field flattener system of photography Page 13 Figure 4.2 Showing the image transmission through a conical fiber bundle Page 14 Figure 4.3 Fiber optics distortion correctors Page 14 Figure 4.4 Limiting resolution of Focon system Page 15 Figure 5.1 Single lens reflex camera Page 16 TABLE OF CONTENTS 1. INTRODUCTION 2. HISTORY OF FIBER OPTICS 3. WHAT IS FIBER OPTICS? 3.1 WHAT IS SILICA? 3.2 WHAT IS QUARTZ? 3.3 WHAT IS ENDOSCOPIC PHOTOGRAPHY? 4. ENDOSCOPIC PHOTOGRAPHY ELEMENTS 4.1 FIELD FLATTENER 4.2 CONICAL CONDENSER 4.3 DISTORTION CORRECTOR 4.4 FOCON RESOLUTION 5. ENDOSCOPIC PHOTOGRAPHY TECHNIQUES 5.1 COLOUR PHOTOGRAPHY WITH FIBRE-OPTIC ENDOSCOPES 5.2 CINE- ENDOSCOPY 5.3 CLOSED CIRCUIT COLOUR TELEVISION ENDOSCOPY 5.4 GASTRO-CAMERA EXAMINATION 6. CONCLUSION 7. REFERENCES 8. APPENDIX 1. INTRODUCTION The technology of fiber drawing for nonoptical applications is old and fairly standard. Very-small-diameter glass and quartz fibers were made as early as by Faraday. In the early stages of the production of glass fibers on an industrial scale, the main application of the fibers was envisaged in the textile industry. More recently, they have been used for insulation against sound, heat and electricity. Presently, very fine fibers are being made of materials such as glass, quartz, nylon, polystyrene, polymethylcrylate. Of these, glasses, quartz and plastics are preferred for optical use because of their higher visible light transmission, longer thermal working range, better surface characteristics and mechanical strength. Furthermore, it has been shown that glass fibers can have greater tensile strength than can be expected from the bulk material. 2. HISTORY OF FIBER OPTICS The conduction of light along transparent cylinders by multiple total internal reflections is a fairly old and well known phenomenon. It is entirely possible that grecian and other ancient glassblowers observed and used this phenomenon in fabricating their decorative glassware. In fact, the basic techniques used by the old Venetian glassblowers for making ?millifiore' form an important aspect of present-day fiber optics technology. However, the earliest recorded scientific demonstration of this phenomenon was given by John Tyndall in 1870. In demostration Thyndall used an illuminated vessel of water and showed that, when a stream of water was allowed to flow through a hole in the side of the vessel, light was conducted along the curved path of the stream. In 1951 when A.C.S. van Heel in Holland and H.H. Hopkins and N.S. Kapany studied on the transmission of images along an aligned bundle

John F. Kennedy and PT-109 in WWII

John F. Kennedy and PT-109 in WWII PT-109 was an 80-ft. patrol torpedo boat used by the US Navy during World War II. Commanded by Lt. John F. Kennedy, it was sunk by the destroyer Amagiri on August 2, 1943.   After the loss of PT-109, Kennedy went to great lengths to have his crew rescued. Nation: United StatesType: Patrol Torpedo BoatShipyard: Elco - Bayonne, NJLaid Down: March 4, 1942Launched: June 20, 1942Fate: Sunk August 2, 1943 Specifications Displacement: 56 tonsLength: 80 ft.Beam: 20 ft. 8 in.Draft: 3 ft. 6 in.Speed: 41 knotsComplement: 12-14 men Armament 4 x 21 torpedo tubes ( 4 x Mark VIII torpedoes)4 x .50 cal. machines guns1 x 20 mm cannon1 x 37 mm cannon Design Construction PT-109 was laid down on March 4, 1942, in Bayonne, NJ. Built by the Electric Launch Company (Elco), the boat was the seventh vessel in the 80-ft. PT-103-class. Launched on June 20, it was delivered to the US Navy the following month and fitted out at the Brooklyn Navy Yard. Possessing a wooden hull constructed of two layers of mahogany planking, PT-109 could achieve speeds of 41 knots and was powered by three 1,500 hp Packard engines. Driven by three propellers, PT-109 mounted a series of mufflers on the transom to reduce engine noise and allow the crew to detect enemy aircraft. Typically manned by a crew of 12 to 14, PT-109s main armament consisted of four 21-inch torpedo tubes which utilized Mark VIII torpedoes. Fitted two to a side, these were swung outboard before firing. In addition, PT boats of this class possessed a 20 mm Oerlikon cannon aft for use against enemy aircraft as well as two swivel mounts with twin .50-cal. machine guns near the cockpit. Completing the vessels armament were two Mark VI depth charges which were placed forward of the torpedo tubes. After work was complete in Brooklyn, PT-109 was dispatched to Motor Torpedo Boat (MTB) Squadron 5 in Panama. Operational History Arriving in September 1942, PT-109s service in Panama proved brief as it was ordered to join MTB 2 in the Solomon Islands a month later. Embarked aboard a cargo ship, it arrived at Tulagi Harbor in late November. Joining Commander Allen P. Calverts MTB Flotilla 1, PT-109 began operating from the base at Sesapi and conducted missions intended to intercept the ships of the Tokyo Express, which were delivering Japanese reinforcements during the Battle of Guadalcanal. Commanded by Lieutenant Rollins E. Westholm, PT-109 first saw combat on the night of December 7-8. Attacking a group of eight Japanese destroyers, PT-109 and seven other PT boats succeeded in forcing the enemy to withdraw. Over the next several weeks, PT-109 took part in similar operations in the region as well as conducted attacks against Japanese shore targets. During such an attack on January 15, the boat came under fire from enemy shore batteries and was holed three times. On the night of February 1-2, PT-109 took part in a large engagement involving 20 Japanese destroyers as the enemy worked to evacuate forces from Guadalcanal. With the victory on Guadalcanal, Allied forces began the invasion of the Russell Islands in late February. During these operations, PT-109 aided in escorting transports and provided security offshore. Amid the fighting in early 1943, Westholm became the flotilla operations officer and left Ensign Bryant L. Larson in command of PT-109. Larsons tenure was brief and he left the boat on April 20. Four days later, Lieutenant (junior grade) John F. Kennedy was assigned to command PT-109. The son of prominent politician and businessman Joseph P. Kennedy, he arrived from MTB 14 in Panama. Under Kennedy Through the next two months, PT-109 conducted operations in the Russell Islands in support of the men ashore. On June 16, the boat, along with several others, moved to an advanced base on Rendova Island. This new base became a target of enemy aircraft and  on August 1, 18 bombers struck. The raid sunk two PT boats and disrupted operations. Despite the attack, a force of fifteen PT boats was assembled in response to intelligence that five Japanese destroyers would be conducting a run from Bougainville to Vila, Kolombangara Island that night. Prior to departing, Kennedy ordered a 37 mm gun field mounted on the boat. Deploying in four sections, PT-159 was the first to make contact with the enemy and attacked in concert with PT-157. Expending their torpedoes, the two boats withdrew. Elsewhere, Kennedy patrolled without incident until spotting firing along the south shore of Kolombangara. Rendezvousing with PT-162 and PT-169, he soon received orders to maintain their normal patrol. Due east of Ghizo Island, PT-109 turned south and led the three-boat formation. Moving through the Blackett Straits, the three PT boats were spotted by the Japanese destroyer Amagiri. Turning to intercept, Lieutenant Commander Kohei Hanami bore down on the American boats at high speed. Spotting the Japanese destroyer at about 200-300 yards, Kennedy attempted to turn to starboard preparatory to firing torpedoes. Too slow, PT-109 was rammed and cut in half by Amagiri. Though the destroyer suffered minor damage, it safely returned to Rabaul, New Britain the following morning while the surviving PT boats fled the scene. Thrown into the water, two of PT-109s crew were killed in the collision. As the forward half of the boat remained afloat, the survivors clung to it until daylight. Rescue Aware that the forward section would soon sink, Kennedy had a float fashioned using a timber from the 37 mm gun mount. Placing badly burned Machinists Mate 1/c Patrick MacMahon and two non-swimmers aboard the float, the survivors succeeded in evading Japanese patrols and landed on uninhabited Plum Pudding Island. Over the next two nights, Kennedy and Ensign George Ross unsuccessfully attempted to signal patrolling PT boats with a salvaged battle lantern. With their provisions exhausted, Kennedy moved the survivors to nearby Olasana Island which possessed coconuts and water. Seeking additional food, Kennedy and Ross swam to Cross Island where they found some food and a small canoe. Using the canoe, Kennedy came into contact with two local islanders but was unable to get their attention. These proved to be Biuku Gasa and Eroni Kumana, who had been dispatched by Sub Lieutenant Arthur Reginald Evans, an Australian coastwatcher on Kolombangara, who had seen PT-109 explode after the collision with Amagiri. On the night of August 5, Kennedy took the canoe into the Ferguson Passage to try to contact a passing PT boat. Unsuccessful, he returned to find Gasa and Kumana meeting with the survivors. After convincing the two men that they were friendly, Kennedy gave them two messages, one written on a coconut husk, to take to the coastwatchers at Wana Wana. The next day, eight islanders returned with instructions to take Kennedy to Wana Wana. After leaving supplies for the survivors, they transported Kennedy to Wana Wana where he made contact with PT-157 in the Ferguson Passage. Returning to Olasana that evening, Kennedys crew was ferried to the PT boat and transported to Rendova. For his efforts to rescue his men, Kennedy was awarded the Navy and Marine Corps Medal. With Kennedys political ascent after the war, the story of PT-109 became well known and was the subject of a feature film in 1963. When asked how he became a war hero, Kennedy replied, It was involuntary. They sank my boat. The wreck of PT-109 was discovered in May 2002 by noted underwater archaeologist and oceanographer Dr. Robert Ballard.